I always try to be a “reader’s writer”. Whether it’s a book, a magazine article, or a seven word headline on a billboard next to the freeway, I love rewarding readers for giving me their time. I include conceptual extras in my books to make them especially useful. I’m curious, so my interviews take readers where they really want to go. My ads evoke emotion, which creates a more meaningful connection with consumers. 

I began my career as a Copywriter working at advertising agencies. I created award-winning campaigns for big clients like Macy’s and Ore-Ida, and smaller clients like Odwalla and the San Francisco Opera. I worked with talented directors like Herb Ritz, and fun actors like Sarah Jessica Parker.  My creative strategies helped launch and grow all kinds of successful brands. My body copy sold countless juices, and cruises, and Scandinavian couches.

There’s nothing I love more than writing books. I've been published by Penguin Random House, Running Press and Hachette. Often I get to work alongside my favorite Art Director and Illustrator, my husband. Together we co-founded a children’s apparel brand that literally changed the tone of the industry. (We made it fun.) I utilized all of my disciplines to describe products, build an online store and community, attract press, and get our brand into shops around the globe. My work has been featured on shows like Late Night with David Letterman, Kelly and Regis, and the Today show, as well as in magazines like People, Parents, Newsweek and Time.

Have a project? Write me a quick message. Hit send. Let’s make something together.